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The SAAM Blog: Creating campaigns for change

By Laura Palumbo


Laura is Prevention Campaign Specialist at the National Sexual Violence Resource Center.

Blogger bio: Laura stirs the brewing pot of SAAM ideas contributed by great minds across the anti-sexual violence movement. This blogger is ready to explore all things campaign building to promote prevention and awareness. Teal ribbons to follow.

Blog description: Your source for promoting prevention, building awareness and creating campaigns for change.

Holidays often bring us back home to family and loved ones. Home and family look and feel different to each of us, and our feelings toward gathering for the holidays may run the gamut as well. In these moments of connecting, celebrating and rest, when traditions are practiced and created, consider taking small steps to express and support healthy development.

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Can you believe it’s December? I can, but only because SAAM had a November to remember! The fall is always one of the busiest times of our campaign planning schedule, but it’s also when we start to see the tangible evidence of all our planning efforts.

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I’d be lying if I tried to deny that the most repeated phrase I’ve been saying the past few weeks is, “Can you believe it’s November?” In the beginning of the month, you could still hear the surprise in my voice, but at times this confession felt like a plea. Really, November, chill out. Suffice it to say, it’s been a busy month. I’m on pretty friendly terms with busy, and I can let you know we hit some major planning milestones and deadlines this month.

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Last week I had the opportunity to take the SAAM act on the road, and I was fortunate to be heading to one of my favorite places on the planet: Jersey. The great folks at the New Jersey Coalition Against Sexual Assault (NJCASA) host an ongoing training institute to educate and inform practitioners on sexual violence prevention and survivor-centered approaches.

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For those of us who work to create and share messages, we tend to think a lot about impact. Will this call to action move people? Does this commercial speak to you? We think about impact because we want to know if we are getting it right. Does our message stick? Whether you are looking to inspire social action or convince people to purchase a product, impact is your first opportunity to move your audience.

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Planning for Sexual Assault Awareness Month has entered the second trimester, so to speak, as we are now counting down less than 6 months to April 2013. Whoa baby, the time is flying! On the backstage side of things, we are still in limbo with a number of deadlines leading up to the release of resource materials online and by mail in January. But there have been many planning milestones in recent weeks, and I’d like to provide a sneak peak on the topic of our upcoming campaign resources: Healthy childhood sexual development. 

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SAAM planning happens all throughout the year, but for the most part this campaign comes to life each Spring through the participation of communities and advocates. That said, you already know how we feel about endless April, and if you ask this blogger – campaigns supporting social change are always in season. With that in mind, let’s explore some October and upcoming campaigns that I’m falling for this fall:

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It’s been a busy summer of campaign planning, and the SAAM team at NSVRC is donning teal hard hats as we work on resource development, designing materials and website updates. It’s truly a campaign construction zone over here!

As the campaign comes together piece by piece, it becomes easier to see the complete vision for SAAM 2013. It’s exciting! With the campaign progressing, we are excited to share a few updates:

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This post is a dispatch from my real-life experience as an impromtu educator with a group of rising high school seniors on a recent Saturday morning. I'll be the first one to admit that teens can be a tough crowd, especially on Saturday mornings!

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