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The SAAM Blog: Creating campaigns for change

By Laura Palumbo


Laura is Prevention Campaign Specialist at the National Sexual Violence Resource Center.

Blogger bio: Laura stirs the brewing pot of SAAM ideas contributed by great minds across the anti-sexual violence movement. This blogger is ready to explore all things campaign building to promote prevention and awareness. Teal ribbons to follow.

Blog description: Your source for promoting prevention, building awareness and creating campaigns for change.

The interwebs are just crawling with information about sex. Well, let me rephrase that to there is plenty of sex on the internet. Suffice it to say quantity is no indicator of quality when it comes to the topic of sex and the internet, but that doesn’t mean that there aren’t people talking about it in helpful, healthy ways.

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If you have been watching the headlines, an unfortunate reality has come to the forefront of mainstream media and in-turn our broader culture’s conversation: child sexual abuse happens.

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In the down time since April, we keep-up the conversation about sex, sexuality and preventing violence. But, it doesn’t quite look like this: three days, hundreds of professionals, hours upon hours of talking sex, sex, sex.

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Something exciting is happening this week, and I'd like to pass the proverbial "mic" to an NSVRC colleague whose passion for WEAAD is contagious! Oh, but first - let me fill you in, World Elder Abuse Awareness Day or WEAAD is an awesome campaign that proudly declares: My World...Your World...Our World – Free of Elder Abuse.

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So as we’ve discussed, April has come and gone with many exciting awareness activities to prove it. Now that we are well on our way to Mid-May, brains at NSVRC are turning over the next campaign. Before we get ahead of ourselves, we want to make sure that as we move forward we take time to reflect, listen and learn about the past campaign.

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Tweet about it! Tuesdays

Since our twitter debut last year, SAAM has been building a social media presence that led us to hosting our first twitter live chats. The #TweetAboutIt Tuesday! Twitter chat series kicked-off during SAAM 2012 as an opportunity to utilize new media and engage online audiences in discussing healthy sexuality.

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Sexual Assault Awareness Month 2012

During April, raised awareness of the prevalence and impact of sexual violence is an opportunity to bolster prevention efforts. This year’s campaign, “It’s time … to talk about it,” focuses on healthy sexuality and encourages communities and individuals to join the conversation in order to prevent sexual violence.

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