Project Overview [1]

Rural PSA Campaign Materials [2]

General PSA Information [3]

Campaign Implementation [4]

Project Overview:

The NSVRC developed this Rural Public Service Announcement (PSA) Campaign in partnership with the Office on Violence Against Women. This campaign was designed by and for rural communities. Materials were tested with rural focus groups and the results are the campaign materials that are available to download for free to OVW Rural Grantees on this website.  Learn more about the campaign development [5]process.

We hope that you will be able to utilize these tools in your community. All tools are free to download and customize. They are designed to be used as stand alone materials, as a full campaign or used in conjunction with other campaigns such as SAAM [6] and any other campaigns that may already be successful in your community.

Contact [7] us for assistance in customizing or utilizing these tools.

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Rural PSA Campaign Materials:

All Rural PSA Campaign materials are free to download and customize with your community’s information. Please view [9] our webinar on creating effective campaigns and how to best use these tools.

To download each file click on the link provided and follow the instructions on each page.

Please see the "Let’s Talk About It PSA Guidelines and Graphics Standards Toolkit [10]" for detailed information on how to customize the logos prior to customizing and starting your campaign.  You will need this to create the posters, and flyers.

Campaign components:

• 2 bilingual campaign logos [11]
• 18 x 24 poster series [12] (color and black and white)
• 30 second Radio Spot [13]
• 30 second T.V. Spot [14]
• Bilingual Campaign Logo stickers [15]
• Bilingual Campaign Logo window clings [16]
• Bilingual Campaign Logo coasters [17]
• Social Networking Posts [18]for the PSA Campaign
• Fliers [19] – only in Black and white to use for newspapers etc.

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General PSA Information:

Public service announcements (PSA), are short messages produced on film, videotape, DVD, CD, audiotape, or as a computer file and given to radio and television stations.

PSA's are usually sent as ready-to-air audio or video tapes, although radio stations (especially community or public stations, such as campus radio or National Public Radio affiliates). Sometimes stations prefer a script that their announcers can read live on the air.

Many stations donate a fixed percentage of air time per day to PSA’s since broadcast media -- radio and television -- are required by the Federal Communications Commission (FCC) to serve "in the public interest." Most stations use PSA's as one of the ways they meet this requirement.

Learn more about PSA's [20].

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Campaign Implementation:

Successful campaign implementation involves three steps - planning [21], implementation [22] and evaluation [23].  Check out the Sexual Assault Awareness Month Resource Book [24]for detailed examples of running a successful campaign.  This resource has rural specific and PSA specific information starting on page 73.  

Broadcast Media

You may be working with broadcast media in your campaign implementation.  Broadcast media (radio and television) helps get your message out to people in your community who may not otherwise receive your message through social media outlets.  Learn more about working with broadcast media [25].       

Social Media

Social media is a great way to promote your campaign and amplify your message. Posting often and including a variety of content will keep your online community engaged.  Use Facebook [26], Twitter [27] and YouTube [28] to promote the campaign by posting messages and videos.  Find out more about promoting your campaign through social media outlets [29].

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This project was supported by Grant No. 2009-TA-AX-K042 awarded by the Office on Violence Against Women, U.S. Department of Justice. The opinions, findings, conclusions, and recommendations expressed in this publication/program/exhibition are those of the author(s) and do not necessarily reflect the views of the Department of Justice, Office on Violence Against Women.