SAAM Campaign Toolkit & Social Media Guide 2019
The Campaign Toolkit and Social Media Guide for the 2019 Sexual Assault Awareness Month Campaign, I Ask. For best graphic quality, download the PDF and then print it out.
Publish Date
December 2018
Reusing the news
This resource, part of the Media relations toolkit, provides examples of ways to reuse positive news coverage and respond to negative news coverage.
Publish Date
September 2018
Planning media relations throughout the year
This resource, part of the Media relations toolkit, provides a brief calendar of holidays, anniversaries, and other observances that can be used as angles for talking about prevention.
Publish Date
September 2018
Contributing to news coverage
Emily Bigger
Tue, 10/02/2018
This resource, part of the Media relations toolkit, explains how to use editorial pages, opinion pieces, and letters to the editor to bring attention to issues related to sexual violence prevention. It also includes a sample letter to the editor.
Publish Date
September 2018
Crafting a media advisory to engage journalists
This resource, part of the Media relations toolkit, explains the difference between a media advisory and a press release, provides tips on distributing a media advisory, and includes a sample media advisory.
Publish Date
September 2018
Writing a press release to create news
Emily Bigger
Tue, 10/02/2018
This resource, part of the Media relations toolkit, explains the purpose of a press release, lists tips to keep in mind while writing one, and concludes with a sample press release.
Publish Date
September 2018
Preparing for an interview
Emily Bigger
Tue, 10/02/2018
This resource, part of the Media relations toolkit, provides step-by-step instructions on how to prepare for and complete an interview with a member of the media.
Publish Date
September 2018
Introduction to the Media relations toolkit
Emily Bigger
Tue, 10/02/2018
This resource, part of the Media relations toolkit, makes the case for partnering with the media and provides additional resources for working with journalists.
Publish Date
September 2018
Media relations toolkit
This resource is comprised of tools to help build relationships with journalists and inform news coverage about sexual harassment, abuse, and assault.
Training and Capacity-Building Slide Deck
This collection of slides created in Microsoft PowerPoint, which is part of the Evaluation Toolkit, accompanies the Training and Capacity-Building Activities Guide in order to easily integrate the activities into training materials.